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Shoe Channel To Launch On Sky Platform
York-based Pavers Shoes is launching the world’s first-ever 24-hour TV footwear shopping channel.
PaversShoes.tv will launch on April 6 on Sky channel 659 and consumers will be able to buy 1,000 different shoe brands.
The company forecasts it will increase total sales by 20 per cent, adding about £10 million to Paver’s annual turnover.
Pavers boasts more than 100 retail outlets nationwide, as well as its pavers.co.uk ecommerce store, but wanted to launch a TV shopping channel to aid both sales and brand awareness.
Stuart Paver, managing director of Pavers, said: “We have been successfully selling Pavers footwear via several popular shopping channels for many years, so creating our own channel and having complete control over programme content seemed like a natural next step.
“Pavers has always prided itself on being an innovative retailer – being one of the first footwear specialists to offer size two shoes and a variety of width fittings – and the creation of the world’s first channel dedicated entirely to selling shoes fosters this ethos.”
Presenting the shopping channel will be Julie Peasgood, Jane Farnham and Debbie Paver.
waveguide.co.uk
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