Cowell's relentless machine dominates Saturday night for ITVSaturday brought about the kind of showdown that keeps schedulers up at night as ITV and the BBC's big guns of helium-light entertainment went head to head. Though only intersecting for 15 minutes, the third episode of Britain's Got Talent (ITV, 7pm ) was enough to put the pressure on the Beeb's talent show with a 'twist' - The Voice UK (8:05pm).
As more hopefuls queued up in hope of being the next big thing to eventually be discarded by the British public, Simon Cowell and his motley crew of over-qualified talent sniffer dogs put the mediocre in their place.
A total average audience of 9 million viewers watched as Alesha Dixon and Amanda Holden tried to keep straight faces while judging others on their worthiness. The all-singing, all-dog-dancing Saturday night extravaganza took in a very impressive 43% audience share. Despite peaking at 10.2 million viewers in the final fifteen minutes, the show did see a sharp drop in viewers once its rival started airing on BBC One.
Mediatel